While I differ on the idea that this is the first "GIS in the cloud" - as far as
I can tell Alteryx has offered this for nearly a decade ( www.DemographicsNow.com & www.FreeDemographics.com ) - the zoom comparison is both compelling & relevant.
GIS Cloud WebMap Engine vs. Google Maps Engine (Zoom Slider Comparison) from GIS Cloud on Vimeo.
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