This is the blog of a modern day Cartographer thrown into the business world.
Over the course of my journeyman's career I have wandered through positions in government, news agencies, consulting corporations and rogue start ups. The hard-earned working theory I have developed is simple. In life, communication is hard work. In business, effective communication is critical. Hence, this blog parallels the location Intelligence practices on www.GeoSteppes.com.
This was an easy choice, as my allegiance to Coca Cola is literally "tattooed" on my ribs - and I've been a Simpson fan for decades. Tame by most measures, and a shameless "sell-out" - but suitable to the "my generation" they are targeting.
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